We were glad to see these five brands feature 60 plus actors in their Super Bowl 2023 ads. It is an important trend that marketers are beginning to recognize the importance of 50 plus audience sector.

Kudos to Pepsi Zero Sugar, Frito Lay, T Mobile, WorkDay and Turbo Tax. Ultra also had Brian Cox born 1946.

Pepsi Zero Sugar

Featuring Steve Martin (1945) and Ben Stiller with a clever actor workshop theme.
They teased the ad with this video:

Steve Martin – Great Acting or Great Taste

TMobile

TMobile Internet New Neighbor starring John Travolta (born 1954) extended version

Also Bradley Cooper and his Mother

Frito Lay

Pop Corners Breaking Into Something Good
Bryan Cranston (1956)

Workday

Musical artists Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr. and Paul Stanley of Kiss demand that “corporate types” stop using the term “rock star” to describe people succeeding in the workplace. Comments are turned off probably because of the unfortunate timing of staff lay-offs.

TurboTax

Dancer starring Paul Hipp born 1960