We were glad to see these five brands feature 60 plus actors in their Super Bowl 2023 ads. It is an important trend that marketers are beginning to recognize the importance of 50 plus audience sector.
Kudos to Pepsi Zero Sugar, Frito Lay, T Mobile, WorkDay and Turbo Tax. Ultra also had Brian Cox born 1946.
Pepsi Zero Sugar
Featuring Steve Martin (1945) and Ben Stiller with a clever actor workshop theme.
They teased the ad with this video:
Steve Martin – Great Acting or Great Taste
TMobile
TMobile Internet New Neighbor starring John Travolta (born 1954) extended version
Also Bradley Cooper and his Mother
Frito Lay
Pop Corners Breaking Into Something Good
Bryan Cranston (1956)
Workday
Musical artists Ozzy Osbourne, Billy Idol, Joan Jett, Gary Clark Jr. and Paul Stanley of Kiss demand that “corporate types” stop using the term “rock star” to describe people succeeding in the workplace. Comments are turned off probably because of the unfortunate timing of staff lay-offs.
TurboTax
Dancer starring Paul Hipp born 1960
Kudos to the advertisers for multi age advertising that speaks to the actual audience watching the Super Bowl.
Thank you Elizabeth. Having listened to you on Rethinking Aging Club News for the Ages, I appreciate your perspective. https://boomertechtalk.com/rethinking-aging-on-clubhouse/